Role: Direction, Design

For the launch of the Eclipse modular sofa range, Eva Australia partnered with Creativa to translate the comfort and tactility of the product into a premium digital experience.

 

As Director on the project, I worked closely with the client through brand and story workshops to define the emotional arc and key narrative beats for the campaign film. From there, I evolved the concept into a detailed sketched storyboard/animatic, layering in music early to test pacing, rhythm, and flow, ensuring the final piece felt calm, refined, and intentional.

The final campaign helped position the Eclipse range as an accessible design-led product within the millennial market, delivering a cohesive suite of premium visual assets across digital, social, and ecommerce channels. Creating the SKU images for the website, ads and the hero video.  The films elevated product storytelling, strengthened brand perception, and drove strong audience engagement through immersive, design-focused content.